![](https://pro2-bar-s3-cdn-cf.myportfolio.com/b6ed1cb16d37bc2ab3d71f7e34fe0669/bdbaf05281a857c202b0d18b5ed4ff41d2bd33c92f8706a6904b637003f62823cbcf48cf39335404_rw_1920.png?h=5982d8a1f10d2e42314d24d94094c4e6)
To design the logo for psychotherapist and coach Els Ballieu, we started from her initials. If you put them together, they become a butterfly. For Els this was the perfect symbol for her practice: her clients should feel free and liberated when they have finished a session, therapy or workshop.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/b6ed1cb16d37bc2ab3d71f7e34fe0669/2a89cb23d28656b9fadb0b5f9a160f61569ec53367e98e9d5e6e35725d87b561f514fbb4c9fd50af_rw_1920.jpg?h=8d50189aa7998e324682a63b3cd08e72)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/b6ed1cb16d37bc2ab3d71f7e34fe0669/3deacabf8bfc96005b64673e8d3e1199a1ec17b2e7e965bcd853e23764a5d18aaf1082fcfe43d498_rw_1920.png?h=1291bde48f4ea6eec011474d1e108cdd)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/b6ed1cb16d37bc2ab3d71f7e34fe0669/4b7226ea0d9ef2d4b840d7a9a11c6d57d5549cfe42fc4bffea5286a0ec5ed6ed2edda0cefdb157a8_rw_1920.png?h=c8b0f16f06a19140d60905e7c16fbd8e)